Is There a Chance for BMW's Hydrogen SUV in Automotive Landscape?

In the ever-evolving landscape of automotive technology, BMW's foray into hydrogen fuel cell technology with the iX5 SUV is a bold, if not audacious, move. With most automakers veering towards battery-electric vehicles (BEVs), BMW's decision seems to swim against the current. But is it a visionary leap or a misguided plunge? Let's break it down.
Firstly, the commitment to hydrogen technology is a classic BMW play. This is a company that has never shied away from exploring alternative technologies, remember the i3 and its avant-garde approach? Yet, the hydrogen path is fraught with challenges, both technical and infrastructural, that cannot be ignored.
The iX5, with its limited test fleet of around 80 vehicles, is a toe-dipping exercise rather than a full-blown swim in hydrogen waters. This cautious approach reflects the broader industry's skepticism about hydrogen's viability, particularly given the current scarcity of refueling infrastructure. With only about 750 hydrogen refueling stations worldwide, the convenience factor of hydrogen fuel cell vehicles (FCVs) pales in comparison to BEVs, which are increasingly supported by a growing network of charging stations.
However, let's not dismiss hydrogen too quickly. BMW's CEO Oliver Zipse highlights hydrogen's versatility and its role in achieving climate-neutral mobility. Indeed, hydrogen has its merits, particularly in its rapid refueling capability – a mere four minutes for the iX5 compared to the half-hour ordeal for charging advanced BEVs. This feature alone could be a game-changer, especially for those suffering from 'range anxiety' or lacking the luxury of time.
Moreover, BMW's hope that the adoption of hydrogen in long-haul trucks will accelerate the development of refueling infrastructure is not unfounded. As these trucks become more prevalent, the infrastructure will naturally expand, potentially benefiting passenger cars like the iX5.
However, the cost factor looms large. BMW's technology chief, Frank Weber, believes that by the end of the decade, the prices for larger battery EVs and fuel cell cars will align. But that's a big "if," hinged on the assumption that hydrogen production scales up significantly. As BNEF analyst Martin Tengler points out, fuel cell cars are inherently more expensive than their battery-powered counterparts, a fact that cannot be ignored in a market increasingly sensitive to price.
BMW's cautious optimism for hydrogen is commendable, yet the iX5's restricted test fleet and controlled usage reveal a company hedging its bets. This approach is sensible but also indicative of the uncertainty surrounding hydrogen's future in the passenger vehicle sector.
In essence, BMW's hydrogen-powered iX5 SUV is a bold statement, a declaration of possibilities in an industry often too cautious to venture beyond the proven. However, its success is contingent on a multitude of factors, many of which are beyond BMW's control. The infrastructure challenge, the cost equation, and market receptivity are significant hurdles.
Is the hydrogen fuel cell SUV the future? For BMW, it might just be a part of it. Yet, as Tengler aptly puts it, for now, hydrogen cars remain "just around the corner" – a potential yet to be fully realized, a dream yet to be actualized. BMW's journey with the iX5 could either be a roadmap to a new horizon or a detour on the road to electric dominance. Only time will tell.