BMW’s Revolutionary Leap: The Dawn of a New Era with Neue Klasse

BMW’s Revolutionary Leap: The Dawn of a New Era with Neue Klasse

Ladies and Gentlemen, fasten your seatbelts and prepare for a journey into the future, because BMW is on the verge of unleashing a revolution in electric mobility! Welcome to the era of the Neue Klasse, a groundbreaking all-electric lineup that is setting the stage for a transformative epoch in the storied history of the BMW Group.

THE NEUE NEW: BMW accompanies the departure into a new era with an  emotionally engaging multi-channel campaign.

From design to development, production to distribution, every facet of BMW is undergoing a metamorphosis. The Neue Klasse isn’t just about cars; it’s about reimagining mobility to be smarter, more human, and more responsible. Electromobility, digitalization, and circularity are the beating heart of this transformation, and the change is already coursing through the veins of BMW.

A New Zeitgeist: Rekindling the Spirit of the ‘60s

50 Years of BMW New Class, BMW 1500 (03/2011)

Flashback to the 1960s, BMW was at a crossroads, and the introduction of the BMW 1500 at the 1961 IAA marked a new chapter. The Neue Klasse of the ‘60s was young, dynamic, and progressive. Fast forward to today, and BMW is once again on the cusp of a new era. The Neue Klasse of the 2020s is set to redefine the automotive landscape for decades to come, starting in 2025.

Oliver Zipse, the Chair of the Board of Management of BMW AG, puts it succinctly: “A clear signal for the future and for the coming decades.” This is a decisive step, a major leap forward in technology, product, and working model. The Neue Klasse is a testament to BMW’s unwavering commitment to innovation and excellence.

Sustainable Mobility: The BMW i Vision Circular

In September 2021, BMW showcased its dedication to sustainability with the BMW i Vision Circular. The ambition is bold and clear: to be a pioneer in the development of a circular economy. The Neue Klasse is being crafted with this sustainable mindset, aiming to incorporate up to 50 percent secondary materials.

BMW plant

Resource efficiency is not just a buzzword at BMW; it’s a commitment that permeates the entire life cycle of their vehicles. The "EfficientDynamics" technology package and state-of-the-art battery technology are just the tip of the iceberg.

Uncompromisingly Electric: A Technological Leap

March 2022 marked a significant milestone for the Neue Klasse, introducing a completely redefined IT and software architecture, a newly developed electric drive and battery generation, and an unprecedented level of sustainability. The future is electric, and BMW is leading the charge with the Neue Klasse.

All-new BMW iDrive coming to the Neue Klasse.

The Next Phase: Gen 6 Drive Generation

With new cell chemistry and new cell formats, the Gen 6 drive generation is set to propel BMW into a new era of e-mobility. Lower costs, enhanced performance, and reduced CO2 emissions are at the heart of this technological leap.

A New Vehicle Architecture: The Neue Klasse

The Neue Klasse is more than just a new lineup of cars; it’s a giant leap forward in technology, product, and working model. With a focus on CO2 emissions and secondary material usage, BMW is setting new standards in sustainable automobile production.

A Factory for the Future: Debrecen and Beyond

In June 2022, the foundation stone for the Debrecen plant was laid, symbolizing the future of automobile production. This plant is poised to be a beacon of lean, green, and digital manufacturing.

A Digital Vision: BMW i Vision Dee

January 2023 brought us a glimpse into the future with the BMW i Vision Dee, a futuristic mid-size saloon with a new, reduced design language. This is a digital emotional experience like no other, merging virtual experience with genuine driving pleasure.

The Extended BMW Head-Up Display

BMW continues to push the boundaries of technology with the extended BMW Head-Up Display, projecting information across the entire width of the windscreen.

A Global Investment in E-Mobility

As we march into the future, the BMW Group is preparing its global production network for the electrified future, with investments in China, Spartanburg, Mexico, and the launch of the Neue Klasse at the new plant in Hungary.

The First Models of the Neue Klasse

The Neue Klasse will debut in the high-volume core of the BMW brand, with a sports activity vehicle and a saloon in today’s 3 Series segment. Within the first 24 months, at least six Neue Klasse models will begin production across BMW’s worldwide production network.

BMW reinvents itself: The BMW Vision Neue Klasse.

Conclusion: A New Chapter in Mobility

The BMW Neue Klasse is not just a new lineup of cars; it’s a manifesto, a declaration of BMW’s commitment to innovation, sustainability, and the future of mobility. It’s a new chapter in the storied history of BMW, a leap into the future, and a reimagining of what cars can be.

So, gear up and get ready, because the future is electric, and it’s undeniably, unmistakably BMW.