BMW is back at it again, folks! This time they're rolling out the red carpet for the all-new BMW 5 Series Sedan and – wait for it – the debut of the BMW i5. If you thought the Ultimate Driving Machine couldn’t get any more ultimate, think again.
Launching in Germany on 21 October 2023, this beauty isn’t just a looker; it’s a tech-packed powerhouse, merging electrified drive technology with jaw-dropping digital services and driver aids. Imagine a world where your car is more tech-savvy than your teenage nephew. The BMW 5 Series is here to make that world a reality.
BMW isn't just throwing tech at a wall and hoping it sticks. They're going full throttle with a campaign that's as forward-thinking as the sedan itself. They’re dialing up the emotion with a brand innovation campaign that introduces us to a crew of guardian angels. These aren't your grandma's guardian angels, though. This clever bunch relies heavily on BMW's new Proactive Care service to make their jobs a breeze.
Speaking of Proactive Care, it's launching right alongside the 5 Series. This AI-powered service goes beyond just being a fancy alert system. From keeping tabs on battery health to emergency call features if you're in an accident, the 5 Series is all ears, eyes, and algorithms, ensuring you get the help you need, when you need it. And with the latest BMW iDrive system on board, you can jam out to your favorite tunes, stream videos, or even indulge in some in-car gaming. Oh, and did we mention the semi-automated driving features? Because those are a thing too.
Now, BMW isn’t just talking the talk. They’re walking the walk with a blockbuster campaign. Starting on 13 October, the "Guardian Angels" TV commercial took prime-time by storm on ARD, right before the Tagesschau news magazine. This is the big leagues, folks. But wait, there’s more! For the first time, BMW is diving into addressable TV (ATV) to combine the best of traditional and digital advertising. And if you're the type who's always on YouTube or catching up on UEFA Champions League matches, keep your eyes peeled for those guardian angels.
But it's not just a digital fest. BMW is making waves in the real world too. They're tapping into popular business and automotive podcasts, taking over public spaces in Germany with head-turning digital ads, and splashing their message across big-name online magazines. And if you're still a fan of flipping through physical pages, expect to see some gorgeous print ads in major news, business, and tech publications.
So, whether you’re a digital native, a tech enthusiast, or just someone who appreciates a darn good car, BMW’s new campaign for the 5 Series is set to captivate. Dive into their YouTube playlist, linked above, and get ready to meet your guardian angels. Zoom zoom!