News
BMW's Battery Cell Competence Center is pioneering the future of electric mobility. With advancements in battery technology, including the innovative Gen6 eDrive and ASSB, BMW redefines 'The Ultimate Driving Machine' in an electrified era.
Heritage
Dive into the captivating history of the BMW 2000 C/CS, an emblematic series that redefined luxury and performance in the 1960s.
Heritage
Discover the BMW 1502, the unsung hero of the '02 series. Explore its M10 engine, classic design, and role in BMW's history.
Heritage
Explore the BMW 1500's legacy - a blend of innovative engineering, groundbreaking design, and thrilling performance that reshaped the automotive world.
BMW Mods
Discover how to upgrade your BMW for Bluetooth audio streaming, understanding the difference between 6NH and 6NS, and dive into the coding process.
Heritage
Explore the transformative journey of the BMW X5, from its 1999 debut as a luxury SUV to its ongoing evolution, setting new standards in the automotive industry.
Heritage
In 1998, BMW's acquisition of Rolls-Royce marked a pivotal moment in automotive history, blending German engineering with British luxury.
Immerse yourself in the latest updates, stories, and insights from the world of BMW. Our curated content is designed to captivate true enthusiasts.
Uncover the story of BMW's 1994 Rover Group acquisition, a strategic move with unexpected twists and a lasting impact on the brand.
Discover the story of BMW's Spartanburg plant, a testament to BMW's global expansion and innovation, producing iconic models since 1994.
Explore the growth and innovation of BMW's Regensburg plant, from its 1987 inception to becoming a cornerstone in BMW's production network.
Discover BMW Technik GmbH's journey since 1985, fostering groundbreaking innovations and shaping the future of automotive design.
Explore the journey of BMW's Steyr Plant, from its 1979 founding to becoming a global engine production leader.
Discover how BMW's 1973 strategy of establishing direct sales subsidiaries transformed it into a global automotive leader.
1973 saw the inauguration of BMW's iconic 'four-cylinder' headquarters and the adjacent BMW Museum in Munich, marking a new architectural and corporate era.
1972: BMW Motorsport GmbH's formation centralizes BMW's racing activities, paving the way for BMW M GmbH and transforming racing and road car innovation.
1972: BMW pioneers global expansion by taking over the Rosslyn plant in South Africa, making it the first production site outside Germany and launching the 3 Series production in 1984.
1967: BMW expands by acquiring Hans Glas GmbH, transforming Dingolfing into its largest plant, showcasing strategic growth and innovation.
1961: BMW unveils the game-changing 1500 model at the Frankfurt Motor Show, redefining itself with the 'New Class' series as a modern automotive leader.
In 1959, BMW faced a potential acquisition by Daimler-Benz. Thanks to small shareholders, the workforce, and Herbert Quandt's leadership, BMW remained independent.